ABOUT
Stories take many forms, and mine often blend visuals with practical ideas, starting with my journey: a BA in Graphic Design, then moving into STEM, earning an MSc in Applied Technology and a PGP in Data Analytics. My current pursuit marks a return to my roots, as I explore art once again.
I work with:* Illustration commissions
* Professional profiles and CVs
* Youth coaching and mentorship
* Data reporting
I'm a bilingual Arabic/English creative professional in Dubai.Over time, I moved away from advertising and began focusing on professional profiles and information design, bringing together structure and personal storytelling into spaces where they are often missing.
MY PROFILE
Digital experience:
After graduating in 2011, I spent the next decade gaining experience in social media, digital marketing, website management and data.
Core highlights:
* UAE-based talent, native Arabic and English speaker* Background in marketing, art and data analytics* B2C specialist (F&B and Lifestyle)* Cross-industry experience: corporate, non-profit and startups* Culturally fluent across MENA markets
THE CREATIVE JOURNEY
My style and inspiration:
My creative work leans toward the surreal and whimsical, inspired by Abstract Expressionism, NaÃŊve Art and psychedelic imagery.I introduce fluid strokes, layered textures and symbolic details through digital media, mimicking watercolor, gouache and ink, while focusing on movement and color.As an animal lover, I like to include them as symbols of emotion and self-expression, alongside elements from nature. I'm currently steering my artistic direction toward conceptual and surface illustration.
Click to view some of my illustration work:
Continue right for my art experiences
Group Shows
* Twinge SHJ Urban Festival at Maraya Art Centre* WOMART 2 at the Dubai Ladies Club* Project MEGA at The Dubai Mall* Contemporary Art Exhibition at Arsh Art Gallery* Drawdeck at SIKKA Art Fair* Wild Things at FN Designs* FAKIE #3 at FN Designs
Competitions
* Ski Dubai x Red Bull Freestyle Creativity Competition
1st place (1 of 3 categories)* Sheikha Manal Young Artist Award
Top 50 winners; artwork exhibited
Public Art:
* Sharjah Childrenâs Reading Festival at Sharjah Expo* XPOSE Outdoor Art Project w/ Dubai Culture & Arts Authority at JBR Dubai
Features:
Continue right for my blogging experience
Previous concept
Website and blog
Demzelle - Not in Distress was created to inspire and communicate diverse worldly issues to readers through an ethical perspective.The website also featured my illustrations, interviews with creative professionals, local events and lifestyle-related posts.
Highlights:
* Monitored site rankings, traffic and analytics using Google functions.
* Achieved a following of 11,500+ across Instagram, Twitter and Pinterest, with 2,000+ monthly site visits.
* Created content using Photoshop, Illustrator and WordPress.
* Applied knowledge in UI/UX design, interface development, plug-ins and keyword search optimization.
Awards:
* Blogger of the Year Award (2016) - Runner up in the competition held by Garage Apparel Group.
Clients:
WHAT'S NEW:
May 2026
Working on:
* Trying to stay hydrated
* Getting my ASOS refunds
* Escaping calls from the gym
Currently playing:
